Simon Kelly

CEO & Managing Director

Simon Kelly was appointed Chief Executive Officer and Managing Director of the Group, effective 9 June 2017.

Simon has over 30 years’ experience in strategic, financial and general management, with a particular emphasis on growth, sustainability and international business in complex regulatory environments in the entertainment/media, technology, FMCG and manufacturing sectors. He has a strong track record of significantly enhancing operational performance, governance and stakeholder value.

His previous roles include Chief Operating Officer of Nine Entertainment Co. where he oversaw the Company’s restructuring and IPO.  He was also Chief Financial Officer and Board Director of ASX listed Aristocrat Leisure Limited and held a number of senior executive roles at ASX listed Goodman Fielder Limited. More recently he led the re-capitalisation of Virgin Australia.

Prior directorships include ASX listed technology company, Intecq, subscription video on demand start up “Stan”, Sky News, ASX listed Clarius Group and literacy e-learning business Intrepica.

He holds a Bachelor of Arts (First Class, Honours) in Economics and Accounting, is a fellow of the Institute of Chartered Accountants in England & Wales, member of Chartered Accountants Australia and New Zealand and member of the Australian Institute of Company Directors.

Geoff Richardson


Geoff Richardson commenced as the Group’s interim Chief Financial Officer on 3 July 2017. Geoff is an ASX200 Chief Financial Officer with over 20 years’ experience. Prior to joining the Group, Geoff was CFO at SAI Global, a company he joined in early 2004 just after it listed on the ASX.

Geoff has extensive experience in investor relations, mergers and acquisitions, financial services and strategic planning. He qualified as a Chartered Accountant with Price Waterhouse and has held senior financial positions at HSBC, AIDC Limited and AMP.

Geoff has a Bachelor of Commerce from the University of Birmingham in the UK, and is a member of the Institutes of Chartered Accountants in England and Wales, and Australia.

Bronwyn Weir

Company Secretary

Bronwyn Weir was appointed to the position of interim Company Secretary of the Group on 10 April 2017. Prior to being appointed interim Company Secretary, Bronwyn was the Assistant Company Secretary since 21 November 2014. Before joining the Group, Bronwyn was Assistant Company Secretary at the Royal Australasian College of Physicians.

Bronwyn holds a Bachelor of Commerce and Graduate Certificate in Commercial Law from Deakin University; a Certificate in Governance Practice and a Graduate Diploma of Applied Corporate Governance from the Governance Institute of Australia.


Craig Davidson

CEO of Theme Parks

Craig joined Ardent as CEO of the Theme Park division in September 2013. Previously he held the role of Executive General Manager Destination Development at Tourism Australia with responsibility for Industry Development, Investment Attraction and Aviation Capacity in Australia’s Tourism Industry.

Before Tourism Australia, he was the Chief Executive Officer of nature based, experiential tourism company Anthology, which owned and operated award winning attractions in South Australia and Tasmania. Craig has a further 10 years experience at an Executive level with both Hamilton Island and Voyages Hotels and Resorts.

Along with his operations experience, Craig has also been involved in a number of tourism related bodies at the Regional and National level in varying capacities.

Charlie Keegan

CEO of Main Event Entertainment

Charlie joined Main Event Entertainment in October 2006. Charlie has over 25 years hospitality industry experience in Northern America, with extensive experience in the casual dining sector.

From 1994 to 2006, Charlie occupied a number of key executive positions at Applebee’s International, Inc as the company grew from a regional restaurant chain to the world’s largest casual dining concept with system-wide sales of over US$4.5 billion.

Prior to joining Applebee’s, Charlie led restaurant development efforts for a publicly traded US coffee roaster in New York City, and led the start up of two privately held restaurant companies.

Nicole Noye

Chief Executive of Bowling & Entertainment

Nicole Noye was announced as the new Chief Executive of the Bowling Division in May 2014.

Nicole brings to the business a wealth of retail management experience in large multi-site operations.

Her previous roles included CEO of Bras N Things and General Manager of both Angus & Coote and Goldmark jewellers. In each of these roles Nicole was responsible for strong profit growth, brand repositioning and significant retail expansion.